The Ask
Summertime means sunsets, swimming, cold drinks, and bug bites - but it also means the kids are out of school, and parents are constantly looking for new ways to keep them busy! We created Camp Airborne; an Instagram activation that would provide printable “badges”, craft activities, contests, and more for parents and kids to complete throughout the summer.
I created the look + feel for the activation; a badge lockup to identify content online, badges and other printables, buttons and swag! Everything needed to feel exciting and camp-themed while still fitting in with our year round content.
Sticker Badges
The idea was that kids like to collect things, and parents might feel nostalgic about their own time in summer camps. We created a number of badges for various summer activities that families could do; they could make their own sash and paste their completed badges throughout the summer.
We also included some funny and more decorative ones to be included in our Survival Kit giveaways.
Survival Kits
We decided to boost our monthly giveaways by creating the Camp Airborne Survival Kit. Each month 10 winners would win stickers, swag, buttons and badges, as well as the materials for a craft activity and instructions, as well as an Airborne Immune Support product to try.
A landing page would be create a one-stop resource for parents to find recipes and crafts featured on our social accounts, as well as all the printable activities.
