The Ask
Develop a Brand Identity and Packaging that does something good.
Cherry Pop’s mission is to provide effective contraception for everyone. Young adults, and particularly young women, find purchasing condoms awkward or embarrassing, and some won’t even do it. It doesn’t help that the category is dominated by brands targeted exclusively to straight men.
Cherry Pop is meant to be inviting, promoting different genders, races, sexual orientation, and most of all, education.
HALO
WORDMARK
The Logo
I designed this typeface specifically for the Cherry Pop brand. It’s designed to give a little wink to the viewer; the leg of the ‘R’ is to resemble an erect penis, the arms of the ‘Y’ curving to resemble a vagina, and the ‘O’ has a little nipple.
This was done to remove the stigma and taboo nature of calling genitalia by its proper names. Many students are not even taught the proper names for their genitalia.
This leads to problems of children not being able to identify if they have been assaulted. It also contributes to a stigma that sex is negative and taboo, which frequently leads to unhealthy or abusive relationships, particularly for young women.
In putting these elements in the typeface, it’s right there in the logo; there’s no dancing around awkwardly, or uncomfortable denial.
