The Ask
Develop a Brand Identity for a Landscape and Gardening team. Sweetwood Gardening is a female-led landscaping team who services home gardens and other small, local businesses in the Collingwood, Ontario area. They bring a wealth of knowledge of native plants to maintain garden health, create aesthetically pleasing and long lasting gardens. The audience is people who either lack the time or knowledge to maintain their gardens, but love to be surrounded by nature.
Look & Feel
The Brand Identity for a Sweetwood Gardening is welcoming, yet elevated. Sweetwood Gardening has a simple mission: We look after your garden. You enjoy your garden. The brand identity looks to communicate simplicity and high quality, using minimal design elements and colours. When we do use colour, it’s earthy and warm.
